BRAND SENTIMENT CHALLENGE • TRAVELODGE
Through a social-first strategy designed to overcome a brand sentiment challenge, we are driving positive conversation and engagement through relevant content and community management. This aims to maximise reach and awareness, pushing Travelodge to become the national icon status we know it deserves.
Amplified with an audience led, paid strategy, we have been able to beat the competition for both awareness and engagement, reaching over 40 million people and generating over 30 million positive interactions, while increasing our share of voice by 25% in 2024.