ALL THE TRIMMINGS • PAPA JOHNS

To drive social talkability around the limited edition All the Trimmings festive menu at Papa Johns, Splendid engineered a laugh-a-minute Instagram collab with reality TV star Chloe Burrows. Crafting a bespoke costume that looked good enough to eat, complete with sprout earrings and gravy mayo fascinator, we took Chloe onto the streets of London to settle once and for all: do potatoes belong on a pizza? Is cranberry sauce a good drizzle? Sprout topping? The answer in the resulting vox pop video was a resounding YES! Splendid turned round the creative, costume design, shoot and edit in less than a month and the online reception was a Christmas gift for Papa Johns who saw a sales uptick the weekend the content was shared to Chloe’s 1.8m fans which delivered 200k organic reach, 224k video views with a 1.5% engagement rate.

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“NO MO FOMO” • MOVEMBER