SOUTHBANK ICE CUBE • GREENALL’S

Let’s be honest, there is nothing more refreshing in this weather than an ice cold G&T.

To help Londoners beat the heat, we unveiled the Greenall’s Ice Cube - a giant, reflective ice cube located on the iconic London South Bank - giving away over 1,000 Greenall’s G&Ts at the perfectly chilled, optimum temperature of 5°C to solve the age-old problem of warm gin and tonics in summer.

Achieving a total of 16 features - not only did the team secure Picture of the Day in the Evening Standard but they have also bagged some seriously COOL coverage in the likes of Time Out, Sheerluxe and Campaign – with lots more to come.

The team have also created a content series of icy home hacks showing how to achieve perfectly chilled G&Ts at home all summer long, so keep your eyes peeled for these on Instagram (@greenallsgin) over the next few weeks. With nearly 3,000 interactions already we are ready for some more.

Cheers to everyone involved!