NO MID-CONTRACT PRICE RISES• GIFFGAFF

To prove that giffgaff is the mobile network that’s ‘Up to Good’ while its competitors were set to implement mid-contract price rises, giffgaff went one step further in its commitment in saying no to mid-contract price rises by offering the nation 1,000 FREE pizzas!

From our research, we uncovered that the Italian classic was in fact the the nation’s favourite takeaway and in an effort to give something a lil extra to consumers, giffgaff worked with Deliveroo to giveaway voucher codes to the tune of £17.65 (the average cost of a Margherita pizza), over on the mobile network’s Instagram.

The partnership with Deliveroo also involved tracked ad inclusion that delivered 1.87 million impressions, 5.2K clicks through to the giffgaff website in addition to 80k flyers sent from Deliveroo Edition kitchens and hops across a two week period. 

Overall the campaign delivered 75 pieces of coverage and the competition received over 3,000 entries in the first 5 minutes which was the highest engagement EVER on a single giffgaff Instagram post.