‘VALENTINE’S DAY WITH DUREX’ • DUREX

To support the launch of the new Durex sex toy range ‘Occasions’, we launched a Valentine’s Day campaign that would place it at the centre of conversations around sexual pleasure and encourage people to embrace sex, wherever and whatever their style is. To support this product placement outreach, we commissioned research looking into the sex schedule of the UK highlighting the key activities, times and places the nation was getting frisky, and with this information launched a consumer competition, giving two winners a “Wild Weekend” in either Wank Mountain, Germany or Cockermouth in Cumbria.

The campaign delivered viral coverage with the new range being featured on ITV’s This Morning, which then got featured on Channel 4’s Gogglebox. Alongside this national broadcast coverage, the campaign secured 48 pieces of coverage, with an overall OTS of 59 million!